Would you spend 15 minutes watching a short film about Ghirardelli chocolate? Possibly. But would you watch the same length film about Arm & Hammer baking soda? Probably not … unless it had zombies.
There in lies the marketing brilliance behind New Zealand based pizzeria Hells Pizza.
While watching this really fun, you decide, short film you engage the brand throughout the entire short.
They are marketing to you, but they made it remarkable, and that’s what word of mouth is all about.
